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The adage “adapt or die” is now widely applicable to even the most entrenched monopolies. The vast majority of the Fortune 1000 have already turned over or are at risk according to the American Enterprise Institute, Forrester, and IDC. Ask anyone today and it’s generally agreed that we are in a new, highly disruptive period, where business models, technology usage, and market position are all up for grabs. What’s common across speed, cost, and future-proofing? Gain a competitive advantage. Unfortunately, I still see the majority of businesses focused on only one of these aspects, reducing costs, which is arguably the least important. Put differently: move faster, cost less, and skate to the future. Regardless of what you think cloud is or isn’t, I’m seeing consistency in what people believe it will give them: agility, cost reduction, and future-proofing. I’m half-tempted to define cloud, but honestly, that isn’t really necessary. Cloud Definition Value: Competitive Advantage This blog posting is an attempt to synthesize down what you need to know about cloud as you start your journey. So I frequently find myself retreading old territory.
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Unfortunately, I still run into a common problem, which is that the average enterprise looking to adopt cloud or build their own, is usually doing it for the wrong reasons and in the wrong way. It is safe to say that I’ve talked about every conceivable topic related to cloud and cloud computing. You’re Doing It Wrong is a head-start guide to how young women can recognise and fight back when they’re undermined and disrespected, and a vindication for older women (yep, this has been going on your whole life, and it is ridiculous).I’ve been doing “cloud” for about as long as it’s been a “thing”. Using examples from generations of women in her own family (her 4x great grandmother had the first Australian pre-nup, another had a gun tied to her apron) she explains how British colonists introduced unhinged etiquette, and even made housework and contraception racist. You’re Doing It Wrong covers sex & romance, paid work, fashion & beauty, health advice, housework, and a motherlode of mad parenting instructions – from witchcraft to beauty pageants, with a side of aviatrixes. Kaz’s own 30-year history of interest and experience in advice – from her newspaper etiquette column, ‘Keep Yourself Nice’, to best-selling books including Up the Duff and the Girl Stuff series – and years of archives research have culminated in a full-colour, exuberant shout of a book with 300 wacky, and sobering historical photos of objects and instructions.
YOU RE DOING IT WRONG FREE
The book is a laugh-out-loud frolic through nutty advice (wear a dress made of arsenic, do some day-drinking, have sex with a billionaire biker, worry about your vagina wrinkles) as well as a roar against injustice, a rallying cry for sisterhood, and a way to free ourselves from ludicrous expectations and imposed perfectionism. Women have always been told nonsense about what to do with their bodies, health and behaviour (change shape, shoosh, do all the housework), and what we’re not supposed to do (frown, have pockets, lead a country).